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OUR STORY

Why We Do What We Do

As watch-lovers, we believe all watches should have the highest quality and best design.

As Danes, we believe in companies that are honest, sustainable, and that put others first.

As consumers, we couldn’t find any affordable watch company that embodied all of these things.

So we created it.

Our names are Pascar and Vasilij, and we are two lifelong friends, watch enthusiasts, and born-and-bred Danes on a mission to deliver true Scandinavian design and lifestyle to everyone.

It’s in the details

At Nordgreen, we take all of the steps possible to do things the right way. The Danish way. We work directly with Jakob Wagner, one of Scandinavia’s most heavily awarded designers, to ensure thoughtful, modern products. We work tirelessly to hold our materials, customer service, and the entire Nordgreen experience to the absolute finest standards. Months of thought lie behind every subtle detail to ensure a sustainable, functional, yet affordable collection compatible with any lifestyle.

To do things the Danish way means to do things with pride and purpose - we don’t settle for anything less.

It’s in our name

The “Nord” represents our Nordic identity. We not only strive to capture the sophisticated minimalism that is so inherent in Scandinavian design, but aim to integrate Danish values into everything we do. We actively work to inspire trust, encourage cooperation, and foster an open and honest environment between us, our employees, our partners, and our customers.

The “Green” captures our emphasis on sustainability. We take the necessary steps to ensure that our products and processes are as sustainable as possible, exemplified by our recyclable packaging and partnerships with sustainable manufacturers. At Nordgreen, the Scandinavian values of generosity and social responsibility always come first.

It’s in how we give back

As Danes, taking care of one another is a part of who we are. Not only do we want you to feel good about the quality and design of the watch you wear, but we also want you to feel good about what your watch stands for. As such, we have partnered with three global NGOs to create tangible change in the fields of health, education, and environment.

But we want you to be part of the Nordgreen story: with each watch purchased, you have the unique ability to choose which cause you would like to support. Access to clean water, a clean environment, and a full education should be a right for all, and it is important to us at Nordgreen that our watches inspire a connection, not just between watch and owner, but amongst everyone.


That is our story. Your story starts here.

Our Sustainable Initiatives

Carbon neutral
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Giving back program
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Sustainable packaging
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Responsible Manufacturing
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